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Orato Staff Share Web Publishing Strategies
Jul 31st, 2009 by Lisa Manfield

Orato is pleased to be working with Vancouver’s Simon Fraser University (SFU) this summer to provide training for publishing professionals in editing, marketing and publishing in today’s ever-changing publishing landscape.

In addition to teaching a 2-day workshop on Developmental Editing and being a panelist on a 1-day workshop on Writing the Memoir, Orato Publisher/Editor-in-Chief Joy Gugeler will offer guest presentations in a unique three-day Web Content Management course covering everything from e-books to print-on-demand publications to systems used by sites like Orato that publish large amounts of content by multitudes of writers.

Meanwhile, Managing Editor Lisa Manfield led a one-day workshop on strategies for Marketing a Magazine online, highlighting low-cost social media promotions tactics to boost your online readership.

Both editors also work as instructors in SFU’s Continuing Education Writing and Publishing program, and will have writing and editing courses on offer this fall and next spring.

Also, if you’re in the Vancouver area and want to talk Web publishing, you can catch Manfield at the Magazine Writers’ Craft Fair on August 15 leading a panel on Web writing. The event is hosted by the BC Association of Magazine Publishers.

And this fall, both Gugeler and Manfield will discuss the fine art of writing for the Web at the Word on the Street festival September 27 at Library Square. We hope to see you there!

Why You Should Post an Image with Your Article
Jul 15th, 2009 by Lisa Manfield

Including an image with your Orato article not only gives it more visual appeal, it also offers you an opportunity to enhance your keyword density with an optimized photo caption.

But finding a suitable photo can sometimes be a challenge, particularly if you’re reporting from afar and need images you can’t take yourself.

Photos enhance articles with visual appeal and keyword density. Photo by Mike Baird.

Photos enhance articles with visual appeal and keyword density. Photo by Mike Baird.

Free Photo Sources

Before using a photo you find on someone else’s blog, news site or company Web site, keep in mind that while it’s easy to copy and paste, you can’t legally republish photos from any other Web site without first getting permission (unless it’s a creative commons image). If you can get permission, please state that the photo is reprinted with permission from the source.

If you can’t get permission, there are many online sources of photos that are available to use license-free.

Our favourite here is Flickr Creative Commons. Use the Advanced Search feature to select photos under the “Creative Commons” and “for commercial use” licenses, and post away.

Other sources of royalty-free photos include:

Uploading and Crediting Your Images

Use the upload bar to load your images. Then, add a photo caption that reinforces your primary and/or secondary keywords – the ones you’ve used in your title and subtitle. Your caption should ideally be a short sentence, formatted in sentence case and ending with a period.

This is also the place to credit your photographer. Add “Photo by [photographer’s name].” after the caption.

In the photo source box, paste the link to the site where you got the photo, unless that is not possible. If the photo is your own, you can include a link to its online home, or simply leave this field blank.

You can add up to five images to an article, each with its own caption. Keep in mind that articles without images won’t display on the Orato home page, and won’t be nearly as attractive as those with pretty pictures.

Socialize with Orato on Twitter and Facebook
Jul 8th, 2009 by Lisa Manfield

Orato writers and readers can now add us to their Facebook and Twitter networks.

Our Twitter feed includes daily links to featured articles, Web writing tips, calls for writers, and other news about the site.

Our Facebook group allows you to connect with other Orato readers and writers, discuss current issues in citizen journalism and get periodic news updates from us (but not too frequently, don’t worry – we all get too much e-mail).

In addition to connecting with Orato’s social networks, we encourage all of our site visitors – writers and readers alike – to share Orato content with your own social networks.

Orato contributors can add their article links to personal blogs, Facebook pages and Twitter feeds.

And, to help you spread the word even further afield, we’ve added a social media toolbar at the bottom of every article page, linking you to sites like Delicious, Technorati, Stumbleupon, LinkedIn and dozens of other social networking and bookmarking sites that allow you to share links to your work and to the works of your favourite Orato contributors.

So share and share alike, and we’ll see you in the social media sphere!